FREE Food, Milk & Vitamins! A Guide to the Healthy Start Scheme

Are you pregnant, or a parent with a child under four? If so, your family may be eligible for free healthy food, milk and vitamin supplements. In England, some of these free items are available under the ‘Healthy Start’ scheme, which we’ll explain in this quick-start guide.
At time of writing, the free items are available through vouchers that can be redeemed in any of the 21,000 or so physical shops, supermarkets and pharmacies that have signed up to accept them. Each voucher is currently worth £3.10 and you can get 1 every week if you are pregnant or have a child aged between 1 and 4 years of age, or 2 vouchers per week if your child is under 1.
LATEST UPDATE: the NHS has also begun testing a new alternative where money is paid into your account instead of supplying vouchers. This beta test is running right now, on an invitation-only basis via a letter from the NHS. Hopefully it’ll be rolled out country-wide if successful. If so, it could cure the current issue whereby vouchers cannot be used to pay for food, vitamins and milk online. Clearly, that’s a significant issue in view of the pandemic and the move to shopping more online.
So, what free stuff can you get?
Eligible individuals can get the following, absolutely free:
- Cow’s milk;
- Infant formula milk;
- Fruit;
- Vegetables;
- Pulses;
- Free vitamin supplements for breastfeeding mums;
- Free vitamin drops for young children (6 months to 4 years) …


We all know how detrimental a bad night’s sleep can can be to our general wellbeing. At the very least, it can make the following day a real struggle, perhaps make us feel irritable and certainly leave us underperforming. With this in mind, we thought we’d take a look at how sleep affects babies, toddlers and under-fives. It will be no surprise to hear that a good night’s sleep is even more important for the early years age group.
These are significant benefits, so high quality sleep — and the right amount — is incredibly important.
There are compelling reasons why under-fives should attend early years education and childcare settings like nurseries or pre-schools, or their equivalent — before starting school. Missing this crucial stage in their early years education and development may disadvantage the child — a fact that’s backed up by various studies.



With families living busy lives these days, it’s not always easy to provide the very best nutritious meals for children. This is compounded by an abundance of ready meals and convenience food available in shops and advertised everywhere. However, healthy, balanced diets are incredibly important for children in their early years. Adopting a healthy diet early on can mean that some diseases associated with later life can be avoided. Healthy food also has other beneficial effects on growing children including sustained energy levels, improved cognitive activity, the evening out of a child’s moods, help with mental wellbeing and maintaining a healthy weight.





It may surprise some to learn that you can buy some vegetables and herbs just once and never have to buy them again. The secret is knowing which, and how to re-grow them. It turns out that it’s pretty easy, so we encourage parents to help youngsters get started. Once they see growing shoots or roots and, later, vegetables or herbs that the family can actually eat, they’ll be so pleased that they made this little miracle possible. What’s more, it will have taught them something about where food comes from, how to grow it sustainably and how to look after the living plants. If you’re really lucky, it may even encourage them to take things a step further and get involved in food preparation and cooking later on. It’s amazing, actually, where such a simple, fun, activity can lead!
It’s possible, and indeed fairly easy, to grow your own produce even without a garden. So long as you look after your plants and give them water, soil and light as a bare minimum, they will grow. If you don’t have a garden, perhaps you have a small courtyard or patio where you can grow in containers. If you don’t have any outside areas at all, you can grow in flower pots and other containers on window sills, balconies, under skylights and so on. This makes growing produce possible almost anywhere, including in urban London in high-rise flats. After all, it’s in a plant’s nature to want to grow.
